The Vibe stations claim its own position in the market by taking the lead musically, playing the right songs, minimising the interruptions to the music, talking about the right things to the audience as well as offering desirable station-led events and promotional opportunities. To sum it up, the stations can be described as fresh, fun, sassy and progressive. Both stations have specialist programmes in the evening and at the weekend and regularly feature local talent as well as world acclaimed DJ’s such as Paul Oakenfold and Roger Sanchez.